Novuna Narratives: Andy O’Neill – Coaching Confidence On and Off the Pitch

Every Friday night in summer, he trades his headset for a whistle and leads a field full of eager five to eleven-year-olds through cricket training.

Andy runs the All Stars & Dynamos programme at his local club in Wiltshire. What started small has grown into a thriving community fixture, now attracting 75 children each week.

It’s a role that demands energy, clarity, and composure. Communicating with young kids is all about being concise, upbeat, and easy to follow. But it doesn’t stop with the children - parents and volunteers are just as key. Andy leads them too, ensuring everyone’s in the loop, motivated, and ready to play their part.

And that’s where the connection lies. Andy’s ability to get the best out of people, whether they’re candidates, hiring managers, or budding cricketers, relies on his strength as a communicator. He knows how to build trust quickly. How to make people feel seen. How to keep things moving.